Welcome to Cellnext Solutions Ltd.

New media offerings:

Key differentiators that Cellnext can offer as part of its solution to Media Companies are:

Experience of working with large enterprises.
Hosting of data center in its own premises, adding to security and total
control.
Technically rich company with expertise in all technologies relating to mobile
phones.
Availability of range of applications on SMS, IVR, MMS and GPRS.
24x7 in-house support.
Pioneer in a number of Mobile Technology innovations in the Indian Industry.

The proposed unique solutions from Cellnext to Media Companies are:

cellPAPER publishing platform

A first of its kind Mobile Publication platform that allows Media & Publication houses to publish their content on mobile phone! It is an established fact that user experience of News and Infotainment content is more enhanced with multimedia. cellPaper rides on MMS as the delivery layer, in a highly customized format, most suitable for publishing & viewing content in the form of text, images, audio & video. The Media Company Paper is pushed as a message, which arrives in the Inbox of the mobile phone everyday, without user intervention in the form of a newspaper. cellPaper thus captures the un-tapped potential of delivering rich information over mobile phone using MMS as a medium.

Voice on Cellnext IVR Platform

In order to provide Media Company audiences, flexibility of news by choice, Cellnext proposes “Media Company Voice”, a portal on voice. This would facilitate Media Company audiences to call anytime into a premium phone number and get updated, by keying in numeric codes for the menus.

Through the MEDIA COMPANIES Voice Portal, a new interactive zone for the audiences would be available 24 X 7. MEDIA COMPANIES would be able to update, their daily schedules, talk show audios and other information on the same platform.

To empower this concept Cellnext will deploy its state of art IVR infrastructure and expertise. The Cellnext IVR supports T1, E1, ISDN, DID and analog interfaces too.

Text on SMS (including Hindi and TRP Augmentation Service)

The SMS service is simply a digital network facility that allows digital phone users to receive text messages on their digital phones. Each message may be a maximum of 160 characters long. In this document, we provide an introduction to basic SMS concepts, networks and specifications and SMS tools and services.

For Media Companies to harness these capabilities and expertise in India, Cellnext offers the following options, or all together, under the Media Companies-TEXT banner. These are the following:

Subscription Services for Media Companies News on SMS.
Hindi / Multilingual SMS Services.
TRP augmentation service.
Push SMS through Cellnext Platform `Wireless Zone’.
Bulk upload based Push Application - cellPUSH.
Pull over Short Code 56677 or Suffix Code 56677XX.
Services over GME (Global Messaging Engine).

Cellnext Media Center for MEDIA COMPANIES

Bundled with multiple functionalities including the file streaming, live streaming, offline synchronization etc, Cellnext has developed a Client application, which resides on the users phone and delivers the desired content to the user handsets. This is an another unique offering, highly relevant to Media Companies, who value constant interactions with their audiences, either from the service or from the content perspective. The media content will flow through the Operators GPRS, 3G Network or through Bluetooth virtual kiosks installed at Merchant locations. The media Center will offer the user with a complete Multimedia experience as per his customized needs.

Hindi on WAP

Advances in wireless technologies are also redefining the existing Internet model and its services. Technologies such as WAP (wireless application protocol) are even bringing the Internet e-commerce to the mobile world. A bank that extended its operations arm to provide services over the Internet now provides access to user data and services over the air. The bank uses WAP-based applications, essentially putting its services at consumer’s fingertips. Similarly Media Companies World Services too would be keen on reaching its India audiences and delivering services over the air.

In this view, Cellnext shares the idea of targeting the 60% of Hindi understanding Community. For this it has proposed Media Companies to launch its WAP site in Hindi too, specifically focusing to the need of Hindi speaking audiences. The HINDI WAP site shall provide Hindi content like Hindi News, Hindi tones and other lingual content.